Bupa Upwards

For this project I was called in to work on the Bupa pitch at Deep Focus (formerly known as Jam Engine). Over a bank holiday weekend and under pressured circumstances I worked with the strategy team, art director and branding designer.

The focus of the campaign was to rid Bupa of their corporate health care image and introduce them to a younger audience while promoting fitness and inspiring wellness. The strategy of the campaign was revolved around experiential wellness events and activities.

I helped design the Bupa Upwards logo incorporating the famous Bupa heartbeat logo and created website concepts, digital event tickets, direct mail, social media takeovers and display screen assets.

T.M.Lewin White Shirt Campaign

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