Bupa Upwards
For this project I was called in to work on the Bupa pitch at Deep Focus (formerly known as Jam Engine). Over a bank holiday weekend and under pressured circumstances I worked with the strategy team, art director and branding designer.
The focus of the campaign was to rid Bupa of their corporate health care image and introduce them to a younger audience while promoting fitness and inspiring wellness. The strategy of the campaign was revolved around experiential wellness events and activities.
![](http://ashukali.com/wp-content/uploads/2015/02/lockups-7-e1424513570626.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/mockup-eticket.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-website-1.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-website-2.jpg)
I helped design the Bupa Upwards logo incorporating the famous Bupa heartbeat logo and created website concepts, digital event tickets, direct mail, social media takeovers and display screen assets.
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-tv.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/lockups-6.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/scamps.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-youtube.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-bag-1.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-book-1a.jpg)
![](http://ashukali.com/wp-content/uploads/2015/02/mockup-book-2.jpg)