![](http://ashukali.com/wp-content/uploads/2014/09/tml_intro.jpg)
The White Shirt Campaign
Between seasonal collections T.M.Lewin create mini collections which are in-dispersed throughout the year. I was responsible for translating the white shirt collection into an online campaign. Having assisted and brainstormed the photography concepts with the design team i was able to art direct specific imagery for the website.
I designed a responsive landing page with full screen splash intro and pop-ups with smooth transitions on hover which revealed details of each shirt. Also created all social media assets, email newsletters, website banners and a digital look-book for PR.
![](http://ashukali.com/wp-content/uploads/2014/09/tml_landingpage.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/white_shirt_landing_info_03.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/rounded_collar_03.gif)
![](http://ashukali.com/wp-content/uploads/2014/09/buttondown_collar_03.gif)
![](http://ashukali.com/wp-content/uploads/2014/09/pin_through_collar_03.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/tmlblog_banner.gif)
![](http://ashukali.com/wp-content/uploads/2014/09/tml_twitter.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/tml_facebook.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/tml_email.jpg)
![](http://ashukali.com/wp-content/uploads/2014/09/tml_brochure.jpg)