TKMAXX responsive website
Working under the direction of the digital art director, I was part of the team who transformed the eCommerce webiste into a responsive design. Carried out extensive UX and user journey research to enhance the customer shopping experience. I designed various pages and help implement new production processes for the in-house creative team. Also created new email templates for the CRM team, online advertising and seasonal changes to the site.
Editorial content pages
To improve the SEO of the website and create more engaging content for the TKMAXX customer. I worked with a copywriter and the marketing team to design a set of templates and pages to cater for various types of fashion features and buying guides. These had to be responsive and mobile friendly like the rest of the TKMAXX website.
