While working at OKA I had the opportunity to work on the launch of their home fragrance collection. I was the sole designer working on this project and was responsible for realising the directors vision. Luxurious home fragrance packaged beautifully and designed to make a wonderful gift or an irresistible treat.
The Scent for Living range included burning oils, scented candles and room fragrances available in glass decanters with reed diffusers. The fragrances are inspired from sun-drenched Mediterranean gardens and exotically scented Moroccan courtyards to sweet-smelling English borders. I created colourful colour combinations to represent each fragrance and a motif that evoked OKA’s love for ethnic craftsmanship.
Photography Art Direction
& In store Merchandising
I worked with the art director to create concepts for photography, assisted on set and mocked up dummy packaging for the shoot. I was also involved in the design of the merchandising cabinets for the range in store and created signage and display ideas. The range was launched in OKA’s new flagship store in Chelsea. Researched, sourced and liaised with over seas packaging suppliers for the delivery of all products. Approved samples, proofs and quality of finished products.