![](http://ashukali.com/wp-content/uploads/2015/10/a_logo_blk21.png)
Personal branding
This is probably my umpteenth attempt at a self-branding project, consisting of a personal logo and mock-ups of different applications. Having freelanced for almost 4 years it was time I created a brand image of myself as an individual. This was by far the most challenging process. Being the client you have high expectations and as a designer you are highly critical of your work and the finished product.
I wanted a simple yet contemporary logo mark that is bold and graphic. The logo is made up of my initials and represents my personal style. I created a repeat pattern element made up of the final logo to add interest to the minimalist branding.
![](http://ashukali.com/wp-content/uploads/2015/10/full-scene-2-e1444481320978-2048x1406.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/logotype.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/logotype31.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/typohraphyv2.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/business-cards1-2048x1358.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/canvas-tote-bag-mockup-2048x2725.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/logotype2.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/wax-seal-stamp-psd-mockup-2048x1408.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/a4-paper-psd-mockup-21-2048x1468.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/invoice_envelope4-2048x1356.jpg)
![](http://ashukali.com/wp-content/uploads/2015/10/brand_image3.jpg)