The White Shirt Campaign
Between seasonal collections T.M.Lewin create mini collections which are in-dispersed throughout the year. I was responsible for translating the white shirt collection into an online campaign. Having assisted and brainstormed the photography concepts with the design team i was able to art direct specific imagery for the website.
I designed a responsive landing page with full screen splash intro and pop-ups with smooth transitions on hover which revealed details of each shirt. Also created all social media assets, email newsletters, website banners and a digital look-book for PR.