This is probably my umpteenth attempt at a self-branding project, consisting of a personal logo and mock-ups of different applications. Having freelanced for almost 4 years it was time I created a brand image of myself as an individual. This was by far the most challenging process. Being the client you have high expectations and as a designer you are highly critical of your work and the finished product.
I wanted a simple yet contemporary logo mark that is bold and graphic. The logo is made up of my initials and represents my personal style. I created a repeat pattern element made up of the final logo to add interest to the minimalist branding.