Oasis Christmas Campaign

Oasis is a British contemporary women’s fashion brand with 300 stores throughout the UK and Republic of Ireland. They also have 79 stores across 19 countries, including Asia, the Middle East and Russia. For this project I was brought into help re-skin the whole eCommerce site to align with their Christmas campaign.

Working with the in house digital designer, I was involved in designing and updating the site via their ESP’s content management system. I updated category banners, landing pages, homepages. At this point in time they did not have a responsive site, this meant all changes on the desktop site had to be made on a separate mobile site and shopping App.

I designed and helped produce several landing pages including an interactive gift guide and an animated HTML5 party dress feature. These were key pieces that required various additional marketing assets to promote on social media and other online platforms. I assisted with day to day design requirements and email marketing.