For this project I was called in to work on the Bupa pitch at Deep Focus (formerly known as Jam Engine). Over a bank holiday weekend and under pressured circumstances I worked with the strategy team, art director and branding designer.
The focus of the campaign was to rid Bupa of their corporate health care image and introduce them to a younger audience while promoting fitness and inspiring wellness. The strategy of the campaign was revolved around experiential wellness events and activities.
I helped design the Bupa Upwards logo incorporating the famous Bupa heartbeat logo and created website concepts, digital event tickets, direct mail, social media takeovers and display screen assets.